VIDAS ÚNICAS
ISABEL VALDÉS
CONSULTORA DE MERCADEO
EL
NUEVO DIA - SAN JUAN, PUERTO RICO
NOVEMBER 2008
Cuando se le pregunta
Isabel Valdés lo que ha estado haciendo ultimamente,
exclama: "Ocupada, ocupada, viajando y trabujando
bastante!"
Market
Analysis
An Interview with Isabel Valdés
PODER
MAGAZINE
SEPTEMBER 2008
Isabel Valdés
heads Consulting, IVC, a boutique marketing firm that
advises a variety of clients on the subtleties of
the Hispanic market. Her insights are highly valued
by top companies including PepsiCo, Frito-Iay Latino
Advisory Board and the Advisory Board of Scholastic,
Lee y Serás. Valdés is also a member
of the advisory board for Consumer Trends Forum International.
In addition, she is a trustee of the National Council
of La Raza and the Latino Community Foundation.
THE
A,B,Sí’s of Marketing to Latino Boomers
An Interview with Isabel Valdés
LIVE
WIRE
SUMMER 2008
the Hispanic/Latino
population, which ballooned from 6.9 million in 1960
to 35.3 million in 2000, has grown faster than any
other cultural or ethnic group in U.S. history. There
is exponential growth not just in the population size
of this group, but also in income. the economic clout
of Hispanics has risen from $212 billion in 1990 to
$798 billion this year and is expected to be almost
$1.2 trillion 5 years from now.
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